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Research papers

A communication audit

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Yves Krief
January 1, 1987
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Citation

Krief, Y. (1987a, January 01). A communication audit . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-communication-audit-


Research papers

A communication audit (French)

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Krief
Company: SORGEM IMR
June 15, 1984
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Citation

Krief, Y. (1984a, June 15). A communication audit (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-communication-audit-french-


Research papers

A communication audit

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Krief
Company: SORGEM IMR
June 15, 1984
×

Citation

Krief, Y. (1984a, June 15). A communication audit. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-communication-audit